ARPAN SADHU
AS / 004 — Field notes
Fieldnotes.

Notes from inside the work — written while it is still uncomfortable, not after it worked.

AllAIBusinessGrowthTechnologyCreator
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Growth2026.09.198 MIN READ

Why most businesses don't actually have a marketing problem.

They have a clarity problem, an offer problem, or a distribution problem — and all three look like marketing from the inside.

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Product22 Aug 20266 min

The quiet cost of every feature you keep.

Removal is a feature. It is just harder to put on a roadmap.

Technology30 Jul 20265 min

What a forecasting model taught me about trust.

People do not adopt accuracy. They adopt something they can explain to someone else.

Growth02 Jul 20264 min

Distribution is a product decision.

If nobody can carry it to the next person, it is not finished.

AI11 Jun 20267 min

Small models, small problems, real results.

The useful version of AI in a business is almost always narrower than the demo.

Creator18 May 20265 min

Writing in public as a debugging tool.

A half-formed idea survives a notebook. It rarely survives a reader.