I build products, systems and digital experiences at the intersection of technology, business and growth.
I'm interested in what happens when technology changes the way we build, think and grow.
I build, experiment, study and document what I learn along the way. Most of it starts as a question I can't answer by reading, so I build the smallest version of it and watch what happens.
Read moreFour directions, one practice.
Software that removes a decision from the user and a feature from me.
Distribution is a product problem. I treat it like one.
Why people adopt a thing, and why most of the time they don't.
Writing in public about what worked, and the part that didn't.
Five things I built, and what each one taught me.
I don't just want to usetechnology.I want to understandwhat it makes possible.
In progress, in public.
Growth systems for ambitious businesses.
AI business infrastructure.
New products, systems and ideas.
Unfinished on purpose.
Experiments that exist to answer one question each. Most will not become anything.
A model that asks the questions an advisor would, before giving an answer.
LLM · Prompt systemsForecasting stock the way a shopkeeper does it in their head.
Python · ForecastingChaining small models into one operating procedure a business can trust.
Automation · AgentsWhat actually earns a second of attention, tested one format at a time.
Content · AnalyticsWhat I learned, written down.
The quiet cost of every feature you keep.
Removal is a feature. It is just harder to put on a roadmap.
What a forecasting model taught me about trust.
People do not adopt accuracy. They adopt something they can explain to someone else.
Distribution is a product decision.
If nobody can carry it to the next person, it is not finished.
One card, everything you need to reach me. Save it, or write from wherever you are.
Have an idea, a problem, a collaboration, or something interesting I should know about? Send it over.