ARPAN SADHU
Buildingthings thatshouldn'texist yet.
AS / 000 — IndexArpan Sadhu

I build products, systems and digital experiences at the intersection of technology, business and growth.

Scroll
BuildingAIBusinessSystemsDistributionExperimentsField notesBuildingAIBusinessSystemsDistributionExperimentsField notes
AS / 001
About

I'm interested in what happens when technology changes the way we build, think and grow.

I build, experiment, study and document what I learn along the way. Most of it starts as a question I can't answer by reading, so I build the smallest version of it and watch what happens.

Read more
03What I build

Four directions, one practice.

01Build
Products · SaaS · AI · Digital systems

Software that removes a decision from the user and a feature from me.

02Grow
Marketing · Strategy · Distribution

Distribution is a product problem. I treat it like one.

03Think
Business · Psychology · Technology

Why people adopt a thing, and why most of the time they don't.

04Create
Content · Storytelling · Experiments

Writing in public about what worked, and the part that didn't.

04Selected work

Five things I built, and what each one taught me.

All work
I don't just want to use
technology.
I want to understand
what it makes possible.
06Currently building

In progress, in public.

01AutoGrowX

Growth systems for ambitious businesses.

Building
02Foundry

AI business infrastructure.

Building
03Experiments

New products, systems and ideas.

Exploring
See what I'm building
07The lab

Unfinished on purpose.

Experiments that exist to answer one question each. Most will not become anything.

001
AI business mentor

A model that asks the questions an advisor would, before giving an answer.

LLM · Prompt systems
open2026.09.02
002
Inventory intelligence

Forecasting stock the way a shopkeeper does it in their head.

Python · Forecasting
live2026.08.14
003
AI workflow systems

Chaining small models into one operating procedure a business can trust.

Automation · Agents
open2026.07.28
004
Attention experiments

What actually earns a second of attention, tested one format at a time.

Content · Analytics
paused2026.06.19
Enter the lab
08Field notes

What I learned, written down.

Growth2026.09.198 MIN READ

Why most businesses don't actually have a marketing problem.

They have a clarity problem, an offer problem, or a distribution problem — and all three look like marketing from the inside.

Read the note
FeaturedGrowth
Product22 Aug 20266 min

The quiet cost of every feature you keep.

Removal is a feature. It is just harder to put on a roadmap.

Technology30 Jul 20265 min

What a forecasting model taught me about trust.

People do not adopt accuracy. They adopt something they can explain to someone else.

Growth02 Jul 20264 min

Distribution is a product decision.

If nobody can carry it to the next person, it is not finished.

Read all notes
AS / 006
Now
AS / 007 — Card

One card, everything you need to reach me. Save it, or write from wherever you are.

Arpan Sadhu
Let's buildsomething.

Have an idea, a problem, a collaboration, or something interesting I should know about? Send it over.

Start a conversation