IndiaFounder · Builder · Creator
02My story
It started as a question I couldn't read my way out of.
03Timeline
The path, compressed.
- 2018First thing I shipped
Eleven users, all of whom I knew. It broke in a way I could not explain.
- 2021Learning the business side
Selling, pricing and the slow discovery that distribution is the product.
- 2023Building for operators
Inventory and hospitality software for businesses that run on stock and shifts.
- 2025AI as infrastructure
Small models doing narrow jobs inside real workflows.
- 2026AutoGrowX and Foundry
Growth systems and AI business infrastructure, built in public.
04How I think
Six positions I keep returning to.
01
Build the smallest version that can answer the question.
02
Removal is a feature, and it is the hardest one to schedule.
03
Distribution belongs in the build, not the launch.
04
People adopt what they can explain to someone else.
05
Write it down while it is still uncomfortable.
06
Understand the business before optimising the software.
I care about work that keeps being useful after the launch week is over.
AS / 005
Current focus